Sander Meijers is probably more familiar to the apps on your phone than to you personally. With more than 14 years of experience shaping growth partnerships with major platforms such as Spotify, Netflix and Blendle, he brings deep expertise in the technology and payments sectors. Since 2017 he has worked at Adyen, and in August 2022 he took on the role of Canadian manager for the Dutch payments company that handles online transactions and in-person point-of-sale payments. Below, Meijers shares his perspectives on money, financial habits, investing, and the values that guide his decisions.
Who are your money heroes?
Warren Buffett is an obvious choice for his long track record of wise investing and sound judgment. Beyond public figures, I draw inspiration from a circle of friends and family whose varied financial experiences have taught me practical lessons. I place a high value on their perspectives and often learn from their real-world approaches to money.
How do you like to spend your free time?
I prefer being outdoors, especially near or on the water. Time spent outside clears my head and turns the world into a playground—whether it’s sailing, kitesurfing or simply being active. Those moments let me focus entirely on the present, and sharing that enjoyment with my daughters adds an extra layer of value.
If money were no object, what would you be doing right now?
I’d spend my days skiing or kitesurfing around the globe and finish each evening with a beer among family and friends—simple pleasures that combine adventure and connection.
What was your earliest memory about money?
One of my earliest memories is buying candy with my weekly allowance at the local sweet shop. Even then I learned that money is limited and worthwhile purchases require thoughtful choice. Back then it was about which candy tasted best; now it’s about prioritizing long-term value.
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What was your first job?
I started as a waiter at my local sports club. I took that job to repay my parents after I scratched the family car, so my first paycheck went straight to making amends. I stayed on at the club afterwards and learned early lessons about responsibility and work ethic.
What was the biggest money lesson you learned as an adult?
Letting money dictate life choices leads to compromises. I’m grateful I prioritized purpose and culture in my work. At Adyen I enjoy the mission and the team, and that alignment has mattered more than chasing a paycheck alone.
What’s the best money advice you’ve ever received?
“Buy a house now.” That straightforward advice marked a major milestone in my financial life and helped anchor long-term planning.
What’s the worst money advice you’ve ever received?
“Get into crypto. Everybody’s doing it.” Herd-driven advice like that often overlooks risk and understanding.
Would you rather receive a large sum of money all at once or smaller regular amounts for life?
It depends on the economic environment and your personal goals. Right now I prefer steady, smaller investments—consistent contributions that support saving and disciplined spending over time rather than hunting for a single big play.
What do you think is the most underrated financial advice, tip or strategy?
Only invest in things you understand deeply. Complexity and hype can obscure real risk; true confidence comes from knowledge and research.
What is the biggest misconception people have about growing money?
That investing is always the correct choice. While investing can be powerful, it’s not a blanket solution—timing, knowledge, risk tolerance and personal circumstances all matter.
Can you share a money regret?
Forgetting to cancel a gym membership—an avoidable and recurring expense that added up over time.
What does the word “value” mean to you?
Value often comes from experiences rather than possessions. Spending on moments that create lasting memories—travel, learning, shared experiences—can yield returns that don’t show up on a balance sheet but matter deeply.
What’s the first major purchase you made as an adult?
A house.
What’s your take on debt?
I generally avoid debt and aim to minimize it where possible. Responsible borrowing can be useful, but I prefer financial freedom to ongoing liabilities.
What was your most recent splurge?
A Dyson vacuum cleaner—sometimes practical purchases that improve daily life are worth the spend.
What is the last money-related book you read?
I haven’t read a finance book recently, but I watched the Netflix documentary Skandal! Bringing Down Wirecard, which was a stark reminder that appearances can be deceptive in finance.
What is something you always have in your wallet?
I rarely carry a physical wallet. I use a digital wallet on my phone, and paying with it—especially as digital payments evolve—still feels satisfying and efficient.
What is your favourite possession?
My electric bike. It’s the reason I smile on my commute and a daily source of enjoyment.
What’s your next money goal?
Buying a lovely home for my family—finding a place that suits our life and creates stability is my current financial focus.
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- Shannon Lee Simmons defines “emotional return on investment” and her take on personal debt
- “My first experience of buyer’s remorse has guided my spending ever since”, Kerry K. Taylor
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