If you search “Airbnb how to get started,” you’ll land on a promotional page with an eye-catching figure. For example, in May in Toronto Airbnb claimed hosts could earn more than $4,000 per month during the FIFA World Cup. That kind of headline can be tempting for someone trying to cover rent or a mortgage who has an extra room. But whether you list on Airbnb, Vrbo, Booking.com or another short-term rental platform, Laura Whiteland, a financial planner and owner of Inclusive Financial Planning in Truro, N.S., advises prospective hosts to enter the business with their eyes wide open.
“The platform isn’t selling what you’re selling—they’re selling the service of the website,” Whiteland said. “In that arrangement you become the product because they need accommodations to generate revenue. You’re being marketed, so you need to be honest with yourself about what that means.”
Know the rules before you rent
Working with clients who run rental businesses, Whiteland has seen many find the venture more complicated than expected. The first step is legal compliance: research municipal regulations for short-term rentals where you live. If you’re in an apartment or condo, review your lease and condominium bylaws for restrictions.
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Taxes and income are the next major considerations. Income from short-term rentals can push you into a higher tax bracket and is subject to different rules than personal income. “Like any business, not all the money you bring in is yours,” Whiteland said. “Misunderstanding that is often the most costly mistake.”
If you’re temporarily renting a roommate’s room while they’re away, you may assume many home costs qualify as business deductions. In practice, allowable write-offs are usually limited because most of the home remains personal. What you can claim depends on particulars—renting a room in a house looks different from renting in an apartment, and the tax treatment will vary.
Short-term rentals aren’t passive income
First-time hosts often forget to set aside part of their earnings to cover taxes the following year, said Kelly Ho, a financial planner and partner at DLD Financial Group in Vancouver. If you co-own the property, you may be able to allocate income between owners at tax time, but that doesn’t eliminate the record-keeping or tax obligations.
Ho stresses that a short-term rental is a business, not the same as having family stay overnight. In some places, including Vancouver, operating an Airbnb requires a business licence. You should investigate liability exposures and speak with your insurance broker to understand how hosting might affect your coverage. Consider whether you will clean the space yourself or hire cleaners, and how you will maintain high standards for guests.
“You are effectively acting like a small hotel,” Ho said. “If the homeowner runs it themselves, they need to value their time. Many people underestimate how much work is involved.”
“You need a strong reputation,” she added. “A few poor reviews can quickly make your income unpredictable.”
Is hosting really worth your time?
Regulatory changes can alter the economics of hosting. Ho knows people who converted homes for short-term rentals during Airbnb’s boom and hired managers and cleaners to run them. With new municipal limits on nights or other restrictions, those hosts now rely on much higher nightly rates to achieve the same returns—and some regret the decision.
Hosting also affects daily life. You may need to adapt routines: no more wandering around in pajamas, different habits around late-night snacks, and more noise management. Energy and utility costs will likely rise because short-term guests are less inclined to conserve. Above all, time is a cost many underestimate.
“What is your time worth?” Ho asked. “For many people, the value they place on their time determines whether hosting is worthwhile.”
If you decide to move forward, read the platform’s terms and conditions carefully. You’re legally bound by those terms, and damage protection offered by platforms can be limited or contested. Expect increased wear and tear from extra use of your property.
“It’s work and effort,” Whiteland said. “Even a single short-term rental in your home is a job. Treat it like self-employment: it can be rewarding, but there are no guarantees.”
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