Get your cowboy boots ready: Beyoncé’s Cowboy Carter Tour is about to begin. Kicking off on April 28, the tour will stop in six U.S. cities and make international dates in London and Paris. While Canadian cities such as Toronto and Vancouver aren’t on the official schedule, many fans travel internationally to see their favourite artists. A new partnership between the Cowboy Carter Tour and Marriott Bonvoy may make it easier for Canadian concertgoers and other international fans to plan trips around the shows.
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Experiences, contests and more Cowboy Carter perks
On April 2, Marriott Bonvoy—the loyalty program for Marriott International hotels and resorts—was announced as the official hotel partner for the Cowboy Carter Tour. The partnership promises curated, Beyoncé-themed experiences at select destinations, offering fans unique ways to celebrate the tour’s energy and artistry.
Marriott Bonvoy’s offerings tied to the tour include sweepstakes, hotel events and exclusive packages available through the Marriott Bonvoy Moments platform. Below are the key opportunities to watch for and how to take part.
- Cowboy Carter Tour Sweepstakes: Marriott Bonvoy is running a global sweepstakes that will award prizes such as concert tickets and curated welcome gifts. The grand prize—called the “Bring Your Beyhive” Ultimate Friends Trip—will fly five winners and five guests to select concerts in cities including New York, London, Paris, Atlanta and Houston. The package covers flights, concert tickets, hotel stays and a glam squad to prepare you for the show. Entry is available on the Marriott Bonvoy website; a free program account is required if you’re not already a member.
- 1-Point Drops: For select Cowboy Carter concerts in Los Angeles and London, Marriott Bonvoy will release special “1-Point Drop” packages on the Marriott Bonvoy Moments platform, which bundle tickets with welcome gifts. Some packages will be auctioned, while others can be obtained for a fixed number of points, with redemptions starting at 50,000 points. The first 1-Point Drop goes live on April 7, 2025, at noon ET.
- Marriott Bonvoy Moments packages: Through Marriott Bonvoy Moments, members can bid on curated packages that typically include a two-night hotel stay, dinner, a glam session and two concert tickets. Fixed-price packages are also planned for shows in Chicago, New York, Paris, Houston, Washington, D.C., and Atlanta, and will include two tickets plus a Marriott Bonvoy welcome gift.
In addition to sweepstakes and auction packages, many Marriott Bonvoy hotels near concert venues will host themed parties, happy hours and other tour-related events to enhance the fan experience for travellers staying with the brand.
How can I join Marriott Bonvoy?
Marriott Bonvoy membership is free. Members earn points through hotel stays and everyday spending, including via co-branded credit cards such as the Marriott Bonvoy American Express. Points can be redeemed for hotel nights, flights, tours, activities, gift cards and shopping through the program.
Marriott Bonvoy American Express
Annual fee: $120
Rewards: 5 points per $1 at Marriott properties; 2 points per $1 on other purchases.
Welcome offer: Earn up to 70,000 bonus Marriott Bonvoy points: 60,000 after $3,000 spent in the first 3 months, plus an additional 10,000 after $500 spent in your 13th month of membership.
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Card details
| Interest rates | 21.99% on purchases, 21.99% on cash advances; penalty APRs may apply (rates are variable) |
| Income required | None specified |
| Recommended credit score | 725 or higher |
| Points value | 1 Marriott Bonvoy point is worth approximately $0.0117 on average |
The Marriott Bonvoy program spans more than 30 hotel brands and offers stays across some 10,000 destinations, including luxury hotels, boutique properties and premium home rentals. Beyond accommodations, Marriott Bonvoy curates a variety of entertainment, cultural, culinary, sports and outdoor experiences that can complement travel plans for concertgoers and vacationers alike.
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