Save on Groceries and More for Your Family with Moi Rewards

Whether you’re grabbing a few items for tonight’s dinner or stocking up for the week, most of us already rely on a few smart tactics to cut grocery costs. If you have a larger household or family members with special dietary needs, you’ve probably developed additional strategies to stretch your food budget while still buying the products your family prefers. Now imagine taking those skills a step further with a loyalty program that tailors savings to your habits.

Meet Moi Rewards. Already familiar to many shoppers in Quebec, Moi Rewards has expanded into Ontario and is now available at Metro and Food Basics locations. It’s a personalized loyalty program designed to make grocery shopping simpler and more rewarding.

Why do I need a rewards program?

Traditional approaches—using a shopping list, cooking from scratch, comparing weekly flyers—are effective and save money. But a well-designed rewards program can add meaningful extra savings without much extra effort. For households with growing kids or busy schedules, those savings add up quickly.

Moi Rewards focuses on delivering personalized offers based on your shopping patterns, which helps you earn points on items you already buy. Over time, the program refines its offers to match your preferences, so the benefits become increasingly relevant. For families buying groceries frequently, the ability to accumulate points on everyday purchases can noticeably reduce your grocery bill.

How is Moi Rewards different from other store programs?

Many loyalty programs and cash-back cards exist, but Moi Rewards includes several features designed for convenience and flexibility. Key distinctions include:

1. Offers that are personalized to your shopping habits, so points accrue quickly on items you already purchase.
2. Flexible redemption: once you have 500 points (equivalent to $4), you can redeem immediately. Points can be cashed in dollar-by-dollar, so you don’t need to wait for preset thresholds before using your rewards.
3. Weekly personalized offers are delivered through the Metro or Food Basics app or by email, reducing the need to manage paper coupons or multiple digital offers. If you shop at both chains, you can use the same account login across them for a consistent experience.
4. Members gain access to exclusive contests and bonus-point promotions that can add extra value beyond everyday offers. In past promotions, the program has included large prize giveaways to engage members.
5. The program can be linked with certain credit or rewards cards, offering additional points per dollar spent on eligible in-store purchases. For example, you can link an RBC Avion Rewards card to earn bonus Moi points on purchases when you register the card in RBC Online Banking and add your Moi Rewards number.

These features aim to make Moi Rewards both easy to use and genuinely beneficial for shoppers who want targeted savings without extra steps.

How to join Moi Rewards

Registering is straightforward. You can sign up through the Metro or Food Basics mobile app, register in person at self-checkout or with a cashier, or visit the program website to create an account. Once registered, personalized offers begin appearing in your account and in the app, making it easy to track points and plan redemptions.

More about shopping:

• Moi Rewards has launched in Ontario—here’s how it works
• To save money, Canadians are buying more private-label grocery brands
• “Not free money”: What students should know before getting their first credit card

• Canadians will see savings from reduced credit card processing fees