Life insurance protects your loved ones financially after you die, but choosing the right type can also protect your wallet while you’re alive. The two main categories are term life insurance and permanent life insurance. Permanent policies offer lifelong coverage and can include tax advantages, cash-value accumulation and dividends, but they typically carry higher premiums. Term life insurance provides coverage for a defined period to replace income when needed and is usually more affordable.
Your insurance choice depends on long-term financial goals
Brooke Dean, founder of BMD Financial Ltd. at Raymond James, compares the two options to renting versus owning. “Term life is like renting an apartment,” she explains: you pay for protection for a fixed period, and when that period ends you walk away without ownership or equity. Conversely, permanent life insurance is like buying a house. Its premiums are higher at the start, but over time the policy can develop cash value you can borrow against—similar to building home equity.
Each type serves distinct purposes in financial planning. Which one is right for you depends on your objectives, timeline and existing savings.
Jeffrey Talor, director of sales at CanWise Life Insurance Services, notes permanent life insurance can be an efficient way to transfer wealth. When adult children inherit assets such as a home, cottage or business, those assets are deemed disposed of at fair market value and may trigger capital gains taxes. A permanent-life policy can provide the liquidity to settle tax obligations without forcing the sale of family assets. “If you don’t have the cash flow, this is a strategy we’re seeing more often to mitigate taxes,” Talor says.
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When permanent life insurance makes sense—and when it doesn’t
Permanent life insurance can offer dividends and cash-value growth because a portion of premiums is typically invested by the insurer on the policyholder’s behalf. That feature can make permanent insurance attractive as a long-term savings or legacy tool, but it’s not always the best investment vehicle for everyone—especially younger people who haven’t maxed out other tax-advantaged accounts.
Dean warns that some younger clients inquire about permanent insurance as an investment before they’ve fully funded registered accounts. “If you’re treating it solely as an investment and you haven’t already maximized accounts like RRSPs or TFSAs, that’s probably not the most efficient route,” she says. She recommends using permanent insurance as an additional savings option only after registered plans are topped up.
Talor adds that permanent policies are sometimes used to create a family legacy. He’s seen grandparents purchase permanent coverage as a gift to grandchildren, establishing a financial foundation the younger generation can borrow against or utilize as they reach adulthood. The younger the insured, the longer the policy has to accumulate cash value, which can make this approach more effective.
Term insurance is often the practical choice for young families who need substantial coverage at an affordable price. It provides a defined level of protection during years when there are mortgages, student loans and dependent children. Talor points out that term policies can cost a fraction of permanent ones—sometimes 10 to 15 times cheaper—making them accessible for many Canadians who might otherwise be unable to afford adequate permanent coverage.
When it makes sense to combine policies
Many advisers and clients choose a hybrid approach: a blend of term and permanent policies. This strategy delivers immediate, cost-effective protection through term coverage while allowing some long-term cash-value accumulation via a permanent policy. That mix can balance short-term affordability with long-term financial planning goals.
Some insurers also offer options to convert a term policy to a permanent policy without forfeiting premiums already paid, which can be useful as needs and finances change. Dean recommends asking specific questions before carrying both types simultaneously: “Do you still have a mortgage? Are there dependent children to provide for? Is your income stable and have your registered accounts been funded?” Those answers help determine the right balance between inexpensive term protection and permanent coverage for legacy or tax planning.
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