Ask anyone planning a wedding and they’ll likely mention stress over the high costs and the time it takes to research and book multiple vendors. As traditional wedding expenses rise, more couples are seeking alternatives that simplify planning and reduce price pressure.
Pop-up weddings are one such alternative: an all-in-one approach that bundles venue, vendors and coordination for a single fee. With a pop-up wedding, several couples share a date and venue, with events staggered across the day. We spoke with Alicia Thurston, CEO and Creative Director of the Pop-Up Chapel, Canada’s first all-inclusive micro-wedding company, to see how this shared model is reshaping the wedding industry.
How much does a wedding cost in Canada?
Between venue rental, an officiant, flowers, a photographer, music and entertainment, catering, cake and formal attire, wedding expenses mount quickly. The average traditional wedding in Canada now approaches $40,000, with costs often higher in major cities or for upscale events.
“The traditional wedding industry in Toronto is massive, and weddings here can cost a lot. It’s mind-boggling. Of course, there are ways around this, but that often requires more work for the couple (to be crafty and DIY) and maybe deprioritizing things.”
—Ashley, Pop-Up Chapel bride
Costs can be especially hard to avoid when couples contract many separate vendors. According to The Knot’s Real Wedding Study (2026), couples hire an average of 13 vendors to pull off a wedding—meaning vendors, invoices and schedules to juggle, and more chances to go over budget.
“There’s so much decision fatigue and overwhelm when planning a wedding,” Thurston says. Many couples feel priced out of the wedding they imagine because paying individual vendor fees can quickly become unavoidable.
“In my area, traditional weddings are very pricey and costs add up quickly,” says Miranda, a Pop-Up Chapel bride. The following table shows typical wedding costs by province to illustrate the range couples face across Canada:
| Province | Average wedding cost |
|---|---|
| Ontario (Greater Toronto Area) | $50,000–$70,000 |
| Ontario (outside of GTA) | $35,000–$50,000 |
| BC (metro Vancouver) | $45,000–$65,000 |
| BC (outside of Vancouver) | $30,000–$45,000 |
| Alberta | $30,000–$45,000 |
| Quebec | $25,000–$40,000 |
| Atlantic provinces | $25,000–$35,000 |
| Prairies | $25,000–$35,000 |
| Canadian average | $30,000–$45,000 |
Micro weddings are growing in popularity
The pandemic accelerated a move toward smaller, more intimate ceremonies, and the micro wedding has become an enduring trend. A micro wedding limits the guest list and focuses on a meaningful ceremony—sometimes a quick civil service at city hall, other times a short ceremony followed by a private dinner with close friends.
“The micro wedding trend is necessary, especially in Toronto and Vancouver, because most people can’t afford the average wedding,” Thurston explains. Municipalities have responded: Vancouver and Toronto now offer streamlined micro-wedding packages at several civic venues, allowing couples to book 30-minute ceremonies at a fraction of the cost of a full-scale reception.
Vancouver’s city hall expanded its micro-wedding options in 2020, with 30-minute bookings priced from roughly $332.75 to $998.25 plus tax depending on guest count. Toronto has introduced similar 30-minute micro weddings—such as at Old City Hall—priced around $441.95 plus tax, though availability is limited and typically first-come, first-served.
How the shared wedding model is changing the industry
City hall works for some couples, but not all. “We didn’t want a big traditional wedding; we wanted to be married and still have a pretty, memorable day. City hall didn’t feel right for us,” says Miranda, who chose a Pop-Up Chapel wedding.
Pop-up weddings share the intimacy and lower cost of micro weddings but follow a distinct shared model. When you book with Pop-Up Chapel, you pick a date from those already scheduled at curated venues and choose a package that fits the length of your event, guest count and included services. Custom-date options are also available to suit specific needs.
| The Mini | The Classic | The Party Spot |
|---|---|---|
| Up to 20 guests plus the couple | Up to 40 guests plus the couple | Up to 60 guests plus the couple |
| 15-minute ceremony + 45 minutes to celebrate and take photos | 15-minute ceremony + 1 hour and 40 minutes to celebrate (includes a 30-minute portrait session while guests mingle) | 15-minute ceremony + 2 hours and 40 minutes to celebrate (includes a 30-minute portrait session while guests party) |
| Includes lead coordination, venue, decor, officiant, live ceremony music, photographer, toast | Includes lead coordination, venue, decor, officiant, live ceremony music, photographer, toast and light bites, personal flowers | Includes lead coordination, venue, decor, officiant, live ceremony music, photographer, personal flowers, charcuterie and snacks, open bar |
| Pricing from $2,799 plus tax | Pricing from $5,999 plus tax | Pricing from $10,799 plus tax |
With the pop-up model, a dedicated coordinator manages vendor relationships, décor, officiant, photography and food so couples can avoid the hours of research and phone calls that traditional planning requires. “You only need your outfit and your marriage licence,” Thurston says. The company handles the rest to deliver a stress-free, beautiful day.
Because multiple couples share the same venue, services and decor on a single date, Pop-Up Chapel says its shared wedding experience can reduce typical wedding costs by an estimated 70% and cut wedding-related waste by about 90%. Sharing expenses and leveraging vendor partnerships also opens access to more exclusive venues that might otherwise be unaffordable for couples on a budget.
“The Pop-Up Chapel made it affordable for us to have our wedding in a highly coveted, beautiful venue for a fraction of what the cost would have been,” Ashley recalls. “Having one price for everything related to the ceremony and reception clarified our budget and freed up funds for other priorities.”
To date, Pop-Up Chapel has married more than 800 couples and has donated over $200,000 to charity. The company commits to donating a minimum of $100 per couple to a designated charity for each wedding, combining an accessible wedding model with a philanthropic focus. Thurston is planning continued expansion of the Pop-Up Chapel concept across Canada.
“Our Pop-Up Chapel wedding was very economical AND the very best day, which makes it feel like we won!” Ashley says.
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